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CLAREMONT, NC (October 10, 2015) – Upholstery fashion and comfort leader Stanford Furniture is introducing new Platinum and Silver level offerings to further expand its broad product line.
“Our regular line has always been extremely well-made, very comfortable furniture--the gold standard. Silver gives us a new, competitive entry point for our more price-conscious customers” says Randy Short, President and CEO. “Platinum features the most extravagant, cushion available on the market, cerused finishes, and solid oak exposed wood,” says Short.
The program expansions are part of the privately held Stanford Furniture’s October 2015 International Home Furnishings Market introductions. The Stanford showroom, located at 333 North Hamilton Street in High Point, is open October 16-21.
Stanford Furniture will also introduce 25 new transitional seating frames and more than 150 new fabrics. Stanford’s new introductions were developed in collaboration with key customers from around the country, Brandon Blell, the company’s vice president of sales and marketing said. “These customers represent the best-of-the-best in interior design, in to-the-trade showrooms, in boutique shops and at retail.”
“Our introductions reflect an all-new look and feel for Stanford,” said Brandon Blell, the company’s vice president of sales and marketing. “Our new styles are very clean-lined with a transitional flair. The fabrics represent a broad range of richly textured neutrals, with interesting pops of color and prints. Who better to inspire the selections than our talented customers who buy it?”
Customer collaborators include Richard Tubb and David Walker of Richard Tubb Interiors in Birmingham, Alabama; Kate Binger and Allie Harmon of, dwelling in Jackson, Wyoming, Peter Joyce of deAurora in Chicago, Amber Graves of J Mackie in Dallas, Shelley Wilkins of J Banks in Hilton Head, and Gail Cave of Green Front Furniture in Farmville, Virginia.
Additionally, Julie Browning Bova and Joni Vanderslice also contributed heavily through their signature furniture collections.
“With their insight we have been able to design and bring to market exciting new seating that fits today’s lifestyle demands and fashion by the discerning consumer,” Blell said.
“Stanford listened to our need for more simple, organic textures, and they expanded their line to include many more of these fabrics at an accessible price point,” says designer Richard Tubb about working with Stanford to select fabrics for the showroom.
Peter Joyce of the deAurora Showroom in Chicago said, “We are delighted to be working with Stanford on the new platinum collection. For years, we have been aware of Stanford's limitless custom capabilities and utilized them to create detailed bespoke upholstery pieces that can stand against any of the major design houses. The time has come to share our secret.”
About Stanford Furniture:
Founded in 1992 in Claremont, North Carolina, Stanford Furniture manufactures custom upholstery for the interior design trade and fine furniture retailers. The High Point showroom is located at 333 North Hamilton Street in the Hamilton-Wrenn district.
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